Ontario Sports Betting: PokerStars Launches in Province’s iGaming Market
PokerStars announced on Tuesday that it is now officially live in “hometown Ontario” via the province’s regulated market for online sportsbooks and casinos.
Ontario’s iGaming market continues to grow, with expectations that around 70 brands could be taking bets when all is said and done.
Geoff Zochodne • Senior News Analyst Jun 28, 2022 • 16:04 ET • 2 min readPokerStars is now one of the 30 legal sites for online sports betting in Canada’s most populous province, a list that includes Ontario Lottery and Gaming Corp.’s PROLINE product. Ontario’s iGaming market continues to grow, with expectations that around 70 brands could be taking bets when all is said and done.
Flutter already had a toehold for itself in Ontario, as FanDuel was one of the first entrants into the province’s regulated market back in April. Both brands also have a partnership deal with a name familiar to many Ontarians, Maple Leaf Sports & Entertainment, the owner of the Toronto Maple Leafs and Raptors.
In addition to the bustling market for sports betting, PokerStars will face competition in the province for its namesake business.
Several operators offering poker have already launched in Ontario. However, PokerStars is well-known in the province, with Flutter noting back in March that “PokerStars brand strength is evident with high brand awareness as the market moves toward regulation” in Canada.
“For players outside Ontario, PokerStars will continue to provide their current offering,” the company said on Tuesday.
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PokerStars launched the PokerStars Ontario website in June 2022. Here's all you need to know about the new site and how to migrate.
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